Recent research on the future of sailing in Australia obviously applies to Canada. There are lessons here for SSCA and our Clubs.

Yachting Australia has released the findings of a research report into the perceptions of sailing in Australia.

– Australians generally have a low rate of both participation in, and passion for, sailing (we rank 34th and 37th respectively amongst all sports)
– Sailing is perceived as an ‘exclusive’ sport while not being seen as very ‘accessible’. Yacht Clubs are generally not welcoming, and are for older people only
– On average, the starting age of sailing is much higher than other sports with established junior programs
– Primary and Secondary school age children, and young families have the highest interest in participating in sailing in the future
– Relaxation is consistently the most important reason for participation in sailing among both current sailors and those interested in sailing. New participants are interested in a social, relaxed activity rather than competition, the later tending to be more important to current club members.
– The main barrier for future participation is the perceived cost of sailing. Boat ownership, maintenance, storage costs, and annual membership payment, are expensive, especially for a family.

The key considerations for clubs arising from the research and report are:
– Improve the image of Clubs – make them more welcoming and inclusive
– Help reduce the entry costs – providing club boats and promote crewing opportunities
– Help reduce the initial commitment – for example introductory, flexible, and concessional membership
– Increase the emphasis on relaxed social racing – rather than just competition. Engage new participants in club social and networking activities.
– Reduce the time commitment – Consumers want shorter forms of sailing activities
– Improve the information and communication – Consumers often don’t know where to go & whom to ask for information in a yacht club. Make sure the entry and retention pathways are clear

Posted under Coaches' Corner